Offside Sports Arena came to me after purchasing an indoor training facility and needed a fresh rebrand that represented a fun and professional training environment. The teams goal was to attract local talent to the rebranded venue and inspired the community to get active with their kids and adult soccer, volleyball, pickleball leagues.

We created a fresh modern design system that works seamlessly across arena signage, digital environments, and jersey designs. Our color palette is inspired by the avocado fields of California’s central valley near Bakersfield and brand patterns give us a sense of movement to create a fun and friendly brand identity.